Kieon Arkwright
Chief Marketing Officer | Creative Director| Entrepreneur | Philanthropist
Email:
“Don't just aspire to make a living, aspire to make a difference.”
― Denzel Washington
EXPERIENCE
2022-Present
CHIEF OPERATING OFFICER & CREATIVE DIRECTOR
GAMELIKE SPORTS GROUP
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oversees the companies’ overall strategic directions, spearheads their clients efforts to Influence and impact communities via the world of Sports & Entertainment.
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Play a vital role in all project, partner, and talent developments.
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leverage key relationships and provide unique insight to create original, exclusive, and authentic stories across a variety of mediums.
2019-2022
DIRECTOR YOUTH BASKETBALL & FAN STRATEGY
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Execute strategy/plan to bring the Denver Nuggets franchise its first ever youth basketball academy called "The Denver Nuggets Basketball Academy".
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Executing the plan for 2019-2020 Denver Nuggets Youth Basketball Season
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Migrating current youth programs to Nuggets Jr. Brand
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Building relationships with community partners to expand overall participant numbers
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Drive group ticket sales
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Build long term scalable Youth Basketball Programs
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Growing the Nuggets connection to local youth and fan development
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Increasing the number of camps and clinics
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Develop a Kids’ Club model including a paid and free version
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Build sellable assets and programs to drive revenue
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Scaling existing school and group programs
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Maintaining and facilitating registration and execution of all camps and clinics
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Work with community recreational centers to execute Denver Nuggets Skills Challenge
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Hire a team of 20 part-time coaches
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Prepares budget flash reports and youth revenue strategy senior management.
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Spearhead all areas of project management including, process flow outline, solution design, testing, documentation, and training.
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Develops strategy/plan to improve performance based of metrics and survey results.
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Created a "Return to Play" strategy for youth programs including cancellation policies and safety protocols based on CDC guidelines during pandemic.
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Highlights: Achieved 185% of projected ROI for Academy Launch, increased youth email data base by 80% in eight months, created NBA best practice "return to play" strategy, virtual hosting for NBA Bubble and youth chalk talk
DENVER NUGGETS , KROENKE SPORTS & ENTERTAINMENT
2015-2017
JORDAN BRAND LOS ANGELES
JORDAN HANGAR FACILITY/PROGRAM MANAGER
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Lead Brand Jordan Basketball Youth Clinics in communities for Chris Paul, Russel Westbrook and Blake Griffin shoe releases
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Provided tours to promote and create revenue to future events
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Trained Professional Athletes
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Started as AT promoted within 1 year to Head Trainer.
EDUCATION
2010-2014
University of Texas Rio Grand Valley
BACHELOR'S DEGREE
Studied Kinesiology with a focus of sports management and entrepreneurship
2008-2010
St. Clair County Community College
ASSOCIATE'S DEGREE
Studied Communication and Business
2004-2008
HIGH SCHOOL
Carman Ainsworth High School
Graduated with honors from high school.
CLIENTS & PARTNERS WORKED WITH
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SKILLS
Brand Direction/Strategy
Sports Marketing
Community Outreach
Program Development
Athlete Management
Philanthropy
Leadership
Project Management
EXPERTISE
Brand Strategy
Developing effective brand strategies that align with business objectives and resonate with target audiences.
Strategic Partnership
Establishing and maintaining strategic partnerships with key stakeholders to drive business growth.
Community Outreach
Creating and implementing impactful community outreach programs that make a positive impact in local communities.